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Información y Comunicación de la RSC

JOURNAL ARTICLE published 31 July 2012 in Questiones publicitarias

Authors: Antonio Lozano Díaz 

https://doi.org/10.5565/rev/qp.64 Actions

Internet for the debate from the notions of rationality and liberty of Amartya Sen and Michel Foucault

JOURNAL ARTICLE published 8 July 2020 in Questiones publicitarias

Authors: M. Rosario Carvajal Muñoz

https://doi.org/10.5565/rev/qp.346 Actions

Comunicación digital. Estrategias integradas de marketing

JOURNAL ARTICLE published 8 July 2020 in Questiones publicitarias

Authors: Daniel Francisco García Rosales

https://doi.org/10.5565/rev/qp.354 Actions

Costa, J (1992): Reinventar la publicidad. Reflexiones desde las Ciencias Sociales. Madrid, Fundesco

JOURNAL ARTICLE published 31 July 1994 in Questiones publicitarias

Authors: Juan Carlos Rodríguez Centeno

https://doi.org/10.5565/rev/qp.207 Actions

La comunicación publicitaria

JOURNAL ARTICLE published 31 July 1996 in Questiones publicitarias

Authors: Francisco J. Fuentes

https://doi.org/10.5565/rev/qp.276 Actions

Moda e imagen publicitaria

JOURNAL ARTICLE published 31 January 1997 in Questiones publicitarias

Authors: Ana Isabel Vázquez Casco

https://doi.org/10.5565/rev/qp.242 Actions

YouTube como plataforma de comunicación para marcas de belleza: creatividad y nuevos formatos publicitarios

JOURNAL ARTICLE published 8 July 2020 in Questiones publicitarias

Authors: Pilar Vicente-Fernández | Raquel Vinader-Segura

https://doi.org/10.5565/rev/qp.351 Actions

Chocolates, jabones y otros reclamos.

JOURNAL ARTICLE published 15 July 2019 in Questiones publicitarias

Authors: Daniel Tena-Parera

https://doi.org/10.5565/rev/qp.329 Actions

El complot del arte. Ilusión y desilusión estéticas

JOURNAL ARTICLE published 31 July 2007 in Questiones publicitarias

Authors: Alberto Hermida Congosto

https://doi.org/10.5565/rev/qp.284 Actions

El cartel contemporáneo: entre el consumo y la ideología

JOURNAL ARTICLE published 31 January 1997 in Questiones publicitarias

Authors: Diego Coronado e Hijón

https://doi.org/10.5565/rev/qp.248 Actions

Retóricamente persuasiva

JOURNAL ARTICLE published 31 July 2000 in Questiones publicitarias

Authors: Carmen Lasso de la Vega González

https://doi.org/10.5565/rev/qp.184 Actions

¿Qué es la crítica de cine?

JOURNAL ARTICLE published 31 July 2013 in Questiones publicitarias

Authors: Juan J. Vargas-Iglesias

https://doi.org/10.5565/rev/qp.47 Actions

Componentes de los identificadores visuales y su efecto en el reconocimiento de marca

JOURNAL ARTICLE published 15 January 2019 in Questiones publicitarias

Authors: Jose Luis Ayala

https://doi.org/10.5565/rev/qp.314 Actions

Neuromarketing_

JOURNAL ARTICLE published 31 July 2009 in Questiones publicitarias

Authors: José Antonio Muñiz Velázquez

https://doi.org/10.5565/rev/qp.105 Actions

Creatividad en publicidad radiofónica. ¿Para qué?

JOURNAL ARTICLE published 31 July 2000 in Questiones publicitarias

Authors: Marcial García López

https://doi.org/10.5565/rev/qp.192 Actions

“Questiones Publicitarias” la historia de imágenes

JOURNAL ARTICLE published 12 January 2022 in Questiones publicitarias

Authors: Daniel Tena-Parera

https://doi.org/10.5565/rev/qp.371 Actions

Violencia, televisión y publicidad. Análisis narrativo de los espots publicitarios de contenido violento

JOURNAL ARTICLE published 31 July 2004 in Questiones publicitarias

Authors: Antonio Pineda

https://doi.org/10.5565/rev/qp.176 Actions

Estrategias publicitaria y promocional de las series televisivas: Breaking Bad en los medios de comunicación

JOURNAL ARTICLE published 31 July 2014 in Questiones publicitarias

Authors: Gloria Jiménez Marín | Rodrigo Elías Zambrano

https://doi.org/10.5565/rev/qp.27 Actions

La representación del cuerpo en la publicidad gráfica: funciones comunicativas y tipología

JOURNAL ARTICLE published 31 July 2008 in Questiones publicitarias

Authors: Clara Muela Molina

https://doi.org/10.5565/rev/qp.123 Actions

Anexo: aportaciones metodológicas . Parrillas de análisis: estructuras narrativas. Estructuras enunciativas

JOURNAL ARTICLE published 31 January 2009 in Questiones publicitarias

Authors: Francesc Xavier Ruiz Collantes

https://doi.org/10.5565/rev/qp.120 Actions
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